Adobe Media and Data Science Research (MDSR) Laboratory
Adobe Media and Data Science Research (MDSR) Laboratory
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Ad Memorability
Long-Term Ad Memorability: Understanding & Generating Memorable Ads
Despite the importance of long-term memory in marketing and brand building, until now, there has been no large-scale study on the …
Harini SI
,
Somesh Singh
,
Yaman Kumar Singla
,
Aanisha Bhattacharyya
,
Veeky Baths
,
Changyou Chen
,
Rajiv Ratn Shah
,
Balaji Krishnamurthy
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