Behavior-in-the-Wild

Long-Term Ad Memorability: Understanding & Generating Memorable Ads
Despite the importance of long-term memory in marketing and brand building, until now, there has been no large-scale study on the …
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Long-Term Ad Memorability: Understanding & Generating Memorable Ads
Large Content And Behavior Models To Understand, Simulate, And Optimize Content And Behavior
Shannon and Weaver’s seminal information theory divides communication into three levels: technical, semantic, and effectiveness. While …
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Large Content And Behavior Models To Understand, Simulate, And Optimize Content And Behavior
A Video Is Worth 4096 Tokens: Verbalize Videos To Understand Them In Zero Shot
Multimedia content, such as advertisements and story videos, exhibit a rich blend of creativity and multiple modalities. They …
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A Video Is Worth 4096 Tokens: Verbalize Videos To Understand Them In Zero Shot
Synthesizing Human Gaze Feedback for Improved NLP Performance
Integrating human feedback in models can improve the performance of natural language processing (NLP) models. Feedback can be either …
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Synthesizing Human Gaze Feedback for Improved NLP Performance